Warc index
 

Campaign in 1998-9 by Ogilvy & Mather for the Samaritans. Objective: to overcome resistance to calling the Samaritans amongst those most at risk. Sensitive research described to understand the mindset ...

1994 advertising for The Samaritans. Objective: to increase the number of calls from people in distress. Two issues: a) The Samaritans were seen as mysterious and unapproachable; b) callers in urban a ...

In 1994, The Samaritans faced two problems. First, they felt that the general public still did not truly understand what they were for or what they did. The Samaritans felt that they were more closely ...

Research showed that the work of the Samaritans organisation was known by 91% of adults. However, it was also clear that the 9% less-aware group contained many of those most at risk of suicide. This g ...