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As this short paper describes, the Salvation Army was experiencing a decline in revenue from its own fund-raising, and was struggling with the image of being old-fashioned. To help connect with younge ...

All charities need to be sure that their advertising monies are deployed wisely. This case for the Salvation Army really sets the benchmark for best practice. Between 1998 and 2002, The Salvation Army ...

Objectives To be different from anything The Salvation Army had done before - to challenge the public and get noticed, with an appeal to the older demographic that wouldn't alienate the young. A stron ...

This 1997 DMA ECHO entry was created by InfoCision Management Corporation for the Salvation Army - Summit County. The objectives of this telemarketing campaign were as follows: 1) maximize the size of ...