Warc index
 

This Company Profile provides key details and analysis of Safeway, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to ...

1994-6 campaign for Safeway. The retailer had been consistently out-advertised by the competition, and research showed it to have a weak image: not popular with (or used by) budget-conscious families, ...

The development of the 'Harry' campaign for Safeway was the result of insights about customers at both a quantitative and qualitative level. As such, the planning process used continuous and ad hoc re ...

The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized ...

Late 1982 relaunch of `Red Dot' advertising and marketing campaign for Presto (part of Argyll Stores), which branded low prices. Qualitative research showed high degree of scepticism among housewives ...