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Case Study
1.
Saab Cars USA, Inc.: Life Is Not A Spectator Sport campaign
Guy Cunningham, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1445-1448
Saab Cars USA, Inc., was the American affiliate of the Swedish company Saab Automobile AB, which was in turn owned by the General Motors Corporation, a Detroit-based corporation that was the largest a ...

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