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Profile
1.
Company Profile: SBC / Cingular Wireless (US)
Company Profile in association with Adbrands, February 2009
This Company Profile provides key details and analysis of SBC / Cingular Wireless, including its latest activities, market position, financial performance, Brands, structure and history, together with ...

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Case Study
2.
SBC Communications Inc.: Laurel Lane campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1473-1476
In the late 1990s broadband Internet service was becoming a much sought-after commodity in suburban areas. To expand its phone and Internet service to California, SBC Communications Inc. purchased Cal ...

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