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Royal Appliance Manufacturing Company: Darin' campaign
Debbi Mack, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1433-1440

In September 1998 Dirt Devil, Inc., a subsidiary of Royal Appliance Manufacturing Company, introduced the Swivel Glide Vision, a bagless upright vacuum with a unique see-through container. A new telev ...

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2.

Royal Appliance Manufacturing Company: Fred Astaire campaign
Christine Minderovic, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1433-1440

Dirt Devil, Inc., a subsidiary of Royal Appliance Manufacturing Company, generated free publicity for itself with its innovative and controversial "Fred Astaire" advertising campaign. In ...

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