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Case Study
1.
A Vehicle for the 'Happy 4,000' Who Have Nothing More to Wish
Rainer Friebe and Manfred Dorfer, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Dorfer Dialog Werbeagentur for Rover Deutschland. Germany has by far the toughest automobile market, especially for imported, high-scale cars. Germans love their 'ow ...

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