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Case Study
1.
The Five Arrows Worldwide Enterprise Trust Launch
Pek Siew Hoon and Pamela Naumes, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Rothschild Asset Management (Singapore). The objective of this multimedia campaign was to acquire customers for Rothschild's Five Arr ...

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Case Study
2.
The Five Arrows Asian Bond Trust Launch
Pek Siew Hoon and Mike Sutcliffe, Direct Marketing Association - US, ECHO Awards, 1997
This DMA Silver ECHO award winner was created by Wunderman Cato Johnson for Rothschild Asset Management (Singapore) Limited. A multi-media campaign was developed in order to promote Five Arrows Asian ...

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