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Award-winning case study
1.
Rolls-Royce: The Most Cost-Effective Privatisation Campaign
Deanna Turner, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
1986-7 campaign for the privatisation of Rolls-Royce. Differences between this and other privatisations are discussed. MORI research among private investors showed a number of image weaknesses and mis ...

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