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Case Study
1.
Rock the Vote: Yes/No Ballot Box campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1425-1428
Rock the Vote, a nonprofit, nonpartisan organization, encouraged the young electorate to vote since its founding in 1990. Two years after its conception, Rock the Vote was credited for the second larg ...

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Award-winning case study
2.
Rock The Vote - Y/N Ballots
New York American Marketing Association, Effie Awards, 2002
This non-profit making organisation seeks to motivate young Americans to vote. The creative approach was to appeal through imagery that defined what is at stake in terms of the 2000 election specific ...

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