Warc index
 

Xenical is acknowledged as the first prescription medicine to be marketed direct to the consumer via mass media in New Zealand. The challenges were immense. The results, which started from scratch w ...

The key task was to identify and understand the target audience for the Redoxon brand of vitamin supplements. The research revealed ‘stitch in timers’ – namely women in their 40s who wanted to help th ...

Re-positioning campaign for Sanatogen multi-vitamins, to counter old-fashioned perceptions and take account of the market's movement away from `pick-me-up' towards a broader health-enhancement usage ( ...

Describes how the use of advertising improved sales of Sanatogen vitamins between 1976-7 and 1978-9. Previous history: brand grew from launch (1963) to 1973; then sales slumped. Research showed a numb ...