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Paper
1.
Robinsons - Creating a world class through-the-line platform centred on our Wimbledon equity
Sponsorship Works, 2007, pp.245-255
The link between Robinsons and Wimbledon is one of the most enduring associations in sports sponsorship, extending to over 70 years. Wimbledon plays a key role for the brand: every year, the Champions ...

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