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Award-winning case study
1.
Rimmel - Reclaiming the streets of London: from 'beauty on a budget' to 'beauty made in London'
Joanna Bartholmew, Institute of Practitioners in Advertising, Bronze Medal, IPA Effectiveness Awards, 2002
Rimmel has established itself through the 1960s and 70s as the nation’s favourite make-up. It was the first brand women bought and had been successfully positioned as ‘beauty on a budget’. Its success ...

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