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Case Study
1.
PREP 'Dollar Bill' Cotton 1996 Price Reduction Campaign
Jerry Garnett and Kim Cooke, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Rhea & Kaiser Marketing Communications for Rhone-Poulenc Ag Company. Generic competition was threatening the long-standing leadership position of Rhone-Poulenc's PRE ...

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Case Study
2.
Buctril Herbicide Segmentation Direct Mail
David C. Grinnell and Robert E. Baynard, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Rhea & Kaiser Advertising for Rhone Poulenc Ag Company. Direct mail was used to promote Buctril brand corn herbicide to 3,500 corn growers with 250 or more acre ...

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Case Study
3.
Rhone Poulenc: How advertising effectiveness is prepared a long time in advance
Association des Agences Conseils en Communication, French Effies, 1994
The aim of the advertising was to encourage people to sign up as shareholders in Rhτne Poulenc by giving concrete information about the company, its products, its results and to define its prospective ...

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