Subject Index
 

This DMA ECHO entry was created by Rhea & Kaiser Marketing Communications for Rhone-Poulenc Ag Company. Generic competition was threatening the long-standing leadership position of Rhone-Poulenc's PRE ...

This 1996 DMA ECHO entry was created by Rhea & Kaiser Advertising for Rhone Poulenc Ag Company. Direct mail was used to promote Buctril brand corn herbicide to 3,500 corn growers with 250 or more acre ...

The aim of the advertising was to encourage people to sign up as shareholders in Rhône Poulenc by giving concrete information about the company, its products, its results and to define its prospective ...