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Profile
1.
Company Profile: Reynolds American (US)
Company Profile in association with Adbrands, February 2009
This Company Profile provides key details and analysis of Reynolds American, including its latest activities, market position, financial performance, Brands, structure and history, together with onwar ...

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Case Study
2.
Washing Machine and T-shirt Mailing
Gerard Hoff and Frits Hirschstein, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Ogilvy & Mather Direct for R.J. Reynolds Tobacco (Holland). The objective of this direct mail campaign was to generate greater brand loyalty among Camel cigarette sm ...

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