Warc index
 

This Company Profile provides key details and analysis of Renault, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to ...

The Renault Scenic was to be launched in Belgium in September 2006, backed by a TV commercial from France featuring a baby elephant in the new model. The key questions were how to enliven the heart of ...

Based on a showcase in the automotive field, this paper shows how ethnography can provide detailed and rich profiles of consumer segments, which allow validating a segmentation-based typology. Alterna ...

The short paper details a campaign targeted at future mothers at antenatal classes, which distributed a kit with a children's book symbolising the security offered by the Modus. The book tied the obje ...

Automotive manufacturers are fighting to maximise their advertising efficiency in the context of an increasingly competitive market and significant pressure on market research budgets. As a result, si ...

The perceived conflict between server-centric and panel-centric metrics has served to bring confusion to the users of Internet audience measurement. This paper sets out to resolve this dissonance thro ...

This 1998 paper shows how model advertising for the (two-three-year-old) Clio in 1991-93 helped regenerate the (100-year-old) Renault marque. This is a remarkable reversal of the standard marque-model ...

Renault's primary objective was to educate families in the preventative aspects of road safety by targeting teachers, pupils and their families in Spanish primary schools and inviting the schools to e ...

This 1998 DMA ECHO entry was created by Dimension for Renault Espana. The objective of this direct mail campaign was to launch the newly redesigned Renault Safrane as the perfect company car.

This 1998 DMA ECHO entry was created by Dimension for Renault Espana. Although the Renault Espace was the pioneer in Spain in the people carrier segment, growing competition overwhelmed its market sha ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). Renault had a new type of range concept to communicate, plus a new concept of car within the range.

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). The objectives of this multimedia campaign were to launch the Renault Espace and convince owners that the car had been impro ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). In the UK, the fleet sector represented a finite market, with only 24,000 companies with over 25 vehicles.

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). The objective of this multimedia campaign was to position Renault's new Grand Escape as the ultimate version of the ultimate ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). The objectives of this direct mail campaign were to launch the Renault Espace and convince owners that the car had been impr ...

This DMA ECHO entry was created by WWAV Rapp Collins for Renault UK The objective of this direct mail and print campaign was to launch the new Renault Megane Hatchback to prospective car buyers in the ...

This DMA ECHO entry was created by WWAV Rapp Collins for Renault U.K. The objective of this direct mail campaign was to launch the new Espace Executive (priced from UK£21,985 to UK£26,375) to existing ...

Continues the story of the Renault Clio (the 1991 launch campaign was featured in no. 4458). This paper shows how Clio has built and maintained a position as the clear image leader in its sector, long ...

This 1996 DMA ECHO entry was created by Dimension Marketing Directo for Renault Espana Comercial, SA. Direct mail was used to sell the diesel range of Renault vehicles to companies that had their own ...

This 1996 DMA ECHO entry was created by WWAV Rapp Collins for Renault, both located in England. The campaign used direct mail to promote the Renault Espace Range, a multi-purpose vehicle (MPV), to exi ...

This paper describes the planning process in the development of a launch campaign for the Renault Laguna. The message centred around the specific idea of 'design' in its true sense, which needed to be ...

The Renault Safrane was a top-of-the range executive car which had to be clearly positioned as such and promoted as a viable and more interesting alternative to its mainstream competitors. The challen ...

The Renault Clio launched into the worst UK car market for many years in 1991, as new car sales had declined 20 per cent. To complicate matters, the launch had three goals: unveil the model, establish ...

Launch of the Renault 19 in February 1989: how advertising helped build a perception of the brand as a good quality car. Problem faced by the brand described. Advertising in bursts during 1989, with 7 ...

Launch of the new Renault 5, 1985. Renault had been losing sales and share steadily since 1979: need to stem this trend. Reasons for the decline are discussed. The new model removed previous faults bu ...

1984 campaign for a range of Renault vans, first launched in 1981 when the market (described) was weak. In 1984, objective was to continue building awareness and differentiation, and showing how the b ...