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Award-winning case study
1.
The Effect of Television Advertising on the Launch of Deep Clean
Andrew Roberts, Mark Hilder and Julian English, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
1979 launch of a new denture cleaning brand, the first acid cleaner in tablet form in the world; aimed at removing tartar (for which the alkaline cleaners such as Steradent were not designed). A pre-l ...

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