Subject Index
 

This Company Profile provides key details and analysis of Reckitt Benckiser, including its latest activities, market position, financial performance, Brands, structure and history, together with onwar ...

Senokot, the UK brand leader in constipation treatment, had 30.5% market value share. However there was a strong belief that both the Senokot brand and the constipation market had a great untapped pot ...

This case study relates the success of a campaign for Fybogel, a 30 year old brand manufactured by Reckitt Benckiser Healthcare, prescribed for a variety of fibre-related conditions, such as constipat ...

This campaign for Harpic aimed to transform brand communication, which had hitherto been presented in a wholly functional way. Sales were failing because women worldwide did not identify with this app ...

This paper presents a case study highlighting the rationale for and benefits achieved by the implementation of a client side, state-of-the-art market research department portal. Initiated to better re ...

This paper looks at how Bonjela, a leading brand in a relatively small healthcare category, is, through its advertising, growing into a stronger brand that is driving overall category growth. A major ...

Campaign (2000-1) to revitalise a 50-year-old brand in the stagnant laxative category. Research showed that many more people treat constipation with diet than laxative, and that most sufferers are fem ...

This paper describes the internal process undertaken by Reckitt Benckiser Brazil in order to achieve their goal, as a socially responsible organization, to attracts, maintain and motivate superior tal ...