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1.
Company Profile: Polo Ralph Lauren (US)
Company Profile in association with Adbrands, July 2009
This Company Profile provides key details and analysis of Polo Ralph Lauren, including its latest activities, market position, financial performance, Brands, structure and history, together with onwar ...

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Paper
2.
Polo Ralph Lauren - Wimbledon Tennis Championships
Sponsorship Works, 2007, pp.131-138
Polo Ralph Lauren is an established American luxury clothing brand which has enjoyed massive success and become an aspirational label. Linking with the Wimbledon Tennis Championships provided a perfec ...

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Paper
3.
Polo Jeans Company: challenges faced in launching a new Polo Ralph Lauren brand in Canada
Melinda Head, Benedictine Cohen and Stanley Marcovici, ESOMAR, Youth Marketing, Copenhagen, 1997
The Polo Jeans Company is a new division of Polo Ralph Lauren with a line-up of jeans and casual wear designed to attract the youth market. First launched in the United States in 1996, the Polo Jeans ...

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