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Case Study
1.
RAC
Fiona Blades, Account Planning Group (UK), Creative Planning Awards, 1999
Campaign in 1999 by Lowe Direct for the RAC (relaunched and rebranded in 1997). Campaign based on personal experiences of the breakdown recovery service. Media: direct marketing (brief was to revitali ...

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Read: 11 times
Case Study
2.
RAC - Renewing an acquaintance
Ian Taylor, Account Planning Group (UK), Commended, Creative Planning Awards, 1997
The RAC recognised the link between their lack of understanding of how to manage their customer relationships and their constantly fluctuating membership renewal rate. A downward trend in renewals pro ...

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Read: 22 times


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