Warc index
 

Previous pageNext pagePage 1 of 1

Main Index Categories
> Marketing Intelligence (17887)
> Advertisers (6359)
> Q - R (237)
> Quality Meat, Scotland (2)
-----------------------------------------
all[2]papers[0]cases[2]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Case Study
1.
Quality Meat Scotland - Make the most of your roast
Giles Moffatt, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 2005
This paper provides a simple example of how an educational campaign can be used to change years of ingrained consumer behaviour. For decades, Scots have been cooking pork joints in tin foil, causing t ...

Summary | Full Text | More Like This
Award-winning case study
2.
Scotch Beef - Raised the way you want it
Giles Moffatt, Institute of Practitioners in Advertising, Bronze, Scottish IPA Effectiveness Awards, 2005
A credible and straightforward story of effective planning and creative development, with the ‘Glen’ character on TV and in-store contributing a solid set of results for Scotch Beef. In Glen, The Unio ...

Summary | Full Text | More Like This


1          Page:Previous









































































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects