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Case Study
1.
PepsiCo, Inc.: Quaker-Warms You, Heart And Soul campaign
Judson Knight, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1267-1305
Despite increasing consumer skepticism, Quaker Oats, prior to its takeover by Pepsi-Co, ran the advertisement campaign ‘Warms you, Heart and Soul’. It looks at the role of the product in relation to m ...

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Read: 55 times
Award-winning case study
2.
Quaker Harvest Chewy Bars: How Advertising Established the Leading Personality in an Emerging Market
Martin Deboo, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
1986-88 campaign to launch Quaker Harvest Chewy Bar. The rationale, opportunity and creative strategy are explained. TV launch in London only in 1986, then rolled out nationally in 1987-8. The brand a ...

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Read: 20 times


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Quaker

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Quiznos Master LLC

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Religion in American Life

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Republic of Ireland Road Safety Authority

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rightmove.co.uk

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