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1.

Perpetual Investments: Would a Return of 19.4% pa Change The Way You Look At Advertising?
Michael Simons, Advertising Federation of Australia, Silver, Advertising Effectiveness Awards, 2002

This case describes how Perpetual Investments, a large, traditional financial services company that sells its products via intermediary financial advisors, utilised brand-building advertising to gener ...

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Read: 28 times

2.

Hermitage Adviser Mailing #1
Michael Young and Niki Varde, Direct marketing Association (US), ECHO Awards, 1998

This 1998 DMA ECHO entry was created by FCB Direct for Perpetual Funds Management (Australia). The objective of this direct mail campaign was to increase investment in Perpetual Funds Management's inv ...

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Read: 1 times

3.

Perpetual Funds Management
Michael Young and Neil Holt, Direct marketing Association (US), ECHO Awards, 1997

This 1997 DMA ECHO entry was created by Foote Cone & Belding for Perpetual Funds Management (Australia). The objective of this direct mail campaign was to raise awareness of Perpetual Funds Management ...

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Read: 1 times

4.

What we do know about the decline in TV viewing?
Dr Stephan F Buck, Admap, March 1983, (full text not available on WARC.com)

A rejoinder to the article by Michael Ryan, February 1983 (no. 2682), which suggested that the apparent decline in TV ratings was a consequence of changes in the BARB panels.

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Subjects

OBIMD International

Observatory Hotel

Ocean Spray Cranberries, Inc.

Office Depot, Inc.

Office of National Drug Control Policy

OfficeMax, Inc.

Ogilvy & Mather Direct

Ohio Special Olympics

Ontario Lottery & Gaming Corp

Ontario Lottery and Gaming Corporation

Opel Espana, SA

Open University Bus. School

Optus Communications

Oracle & Digital Equip Corp

Oral-B Laboratories

Orient-Express.com

Ortho Dermatological

Ortho McNeil Pharmaceutical

Osram A/S (Denmark)

Our Dynamic Earth

Outpost (Amsterdam)

Outward Bound USA

Ovation Marketing

Overgate shopping centre, Dundee

Overseas Adventure Travel

Oxford Health Plans

Pabst Brewing Company

Pacific Cycle, Inc.

Palace Sports & Entertainment

Pan Pacific Hotels & Resorts

Papelera Tolosana

Paralysed Veterans of America

Parametric Technology

Parfumerie Douglas (Germany)

Parmalat (Brazil)

Partnership for a Healthy Mississippi

PE Applied Biosystems

Pedigree petfoods (Mars)

Pellini Caffe SpA

Penaflor SA (Argentina)

Penaflor Vineyards

Pepperidge Farm

Pepsi QTG Canada

PepsiCo, Pepsi-Cola

Perdue Farms, Inc.

Performance Data

Perkin-Elmes Coporation

Permanent Portfolio

Perpetual Funds Management

Perth Water Corporation

Philadelphia DMA

Philip Murphy-Fine Wines

Philips Electronics North America Corp.

Phillips Distilling Company

Phillips International Auctions

Phoenix Big Tall

Physicians Insurance Co

Piaggio USA, Inc.

Piedmont Federal Savings & Loans

Pinkerton Tobacco

Pioneer Hi-Bred International

Pitney Bowes Copier Systems

Planned Parenthood Federation of America

Plessey Comms & Data Syst

Polaris Industries, Inc.

Police Federation of England

Police service of N Ireland

political organisations, politicians

Portland General Electric

Portland Trail Blazers

Portsmouth Newspaper Group

Postbank (Netherlands)

PostConsult International

Potato Marketing Board

Presbyterian Hospital

Prever S/A Seguros (Braz)

Price Waterhouse

Prime Option Services

PrimeCare Health Plan

Principal Insurance Co (HK)

Prison Fellowship Ministries

Procter & Gamble

Progressive Enterprises

Progressive Motorcycle Insurance

Promise Keepers

Prudential (UK)

Prudential Assurance Co

Prudential HealthCare

Prudential Insurance Co.

Prudential Insurance Company of America

PSA Peugeot Citroen

PTT General Headquarters

PTT Post Mediaservice

Public Broadcasting Service

Pure Entertainment