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Case Study
1.
Pepsi Brand French
Richard Burjaw, Chris Hamilton, Karen Grew, Jodelle Read, Valarie Mara, Stephanie Nerlich, Darlene Remlinger, Ed Caffyn, Isabelle Sestier, Carenne Robert, Martin Beauvais and Laurent Prud'homme, Canadian Congress of Advertising, Canadian Advertising Success Stories, 2005
This is a case about well-judged risk. About successfully replacing an iconic advertising property. About finding a fresh new approach that revitalized the brand. There are few markets more competitiv ...

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