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Case Study
1.
Douglas Card Launch
Rolf-Dieter Holzel and Rolf Bieber, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ogilvy & Mather Direkt for Parfumerie Douglas. Parfumerie Douglas is a nationwide perfume retail chain in Germany. Although the retailer is the market leader, i ...

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