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Case Study
1.
Palace Sports & Entertainment: Goin' To Work. Every Night. campaign
Frank Caso, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1257-1260
After their run of two consecutive championships in 1989 and 1990, the Detroit Pistons of the National Basketball Association began a decline that lasted into the early years of the twenty-first centu ...

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Award-winning case study
2.
Detroit Pistons - CREW Draft
New York American Marketing Association, Effie Awards, 2005
With back-to-back 50-win seasons and Central Division championships, it looked as though the Detroit Pistons had all the momentum they needed for a championship run in 2003-2004. However, a series of ...

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