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Case Study
1.
A Dialog on Real-Time Quantitative PCR
Mike Lucero and Ernan Roman, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Ernan Roman Direct Marketing for PE Applied Biosystems Division (PE ABD). The objective of this campaign was to generate leads for PE ABD's ABI Prism 7700 Seque ...

Summary | Full Text | More Like This
Case Study
2.
PE Applied Biosystems IDM 2400 Pilot
Libby Dodd and Ernan Roman, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Ernan Roman Direct Marketing for PE Applied Biosystems Division (PE ABD). The objective of this campaign was to test the effectiveness of an integrated direct market ...

Summary | Full Text | More Like This


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