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Award-winning case study
1.
PC World - conquering a new world
Bridget McCann, Account Planning Group - (UK), Silver, Best creative briefing, Creative Strategy Awards, 2009
As a retailer facing up to the economic downturn, the temptation for PC World was to continue focusing on its competitive prices and products, and also to champion promotions and attempt to drive volu

Summary | Full Text | More Like This
Paper
2.
PC World Online Case Study
Declan Fox, Advertising Research Foundation Workshops, Online Media and Its Measurement, July 1997
Describes how PC World Online developed and used logfile analysis to improve the design of their website. Basically, a log file is a minimal data file recording all the transactions between a client b ...

Summary | Full Text | More Like This


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