Subject Index
 

December is a particularly difficult month for Oxfam to raise money, and although consumers are still willing to donate, the decreasing response which normally results from the Christmas period had to ...

Campaign for Oxfam shops, facing competition from increase in `retro-fashion' clothes buying. Research found that the wider retro fashion had a weakness: all the clothes were the same. Oxfam should st ...

This 1998 DMA Bronze ECHO winner was created by Rapp Collins for Oxfam, a UK-based charity that helps people in the third world help themselves. The objective of this television campaign was to create ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for Oxfam, a third world charity based in the UK The objective of this direct response television campaign was to acquire new donors. The camp ...