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Case Study
1.
Outward Bound USA: Oceans, Mountains, Forests, Fear. Which Do You Conquer First? campaign
Chris Amorosino, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1237-1240
The originator and once undisputed leader of outdoor wilderness courses, Outward Bound USA saw enrollments plunge and its visibility dim in the early 1990s. The nonprofit corporation reacted slowly to ...

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