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Case Study
1.
'In Tune'
Jeff Smith and Brett Bowden, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins for Ortho McNeil Pharmaceutical. The objective of this direct mail fulfillment campaign was to generate leads and build a database for Ortho Tri-Cy ...

Summary | Full Text | More Like This
Case Study
2.
'In Tune'
Jeff Smith and Brett Bowden, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins for Ortho McNeil Pharmaceutical. The objective of this integrated campaign (with the general agency) was to build brand awareness and generate lead ...

Summary | Full Text | More Like This


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