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Case Study
1.
Cut It
Leslie McCauley and Michelle Morris, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide (Ireland) for Open University Business School (OUBS). Located in Ireland, OUBS offers management education programs, from certificate level ...

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Case Study
2.
The Open University Business School
Michelle Morris and Helena Broderick, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ogilvy & Mather Direct, Ireland for the Open University Business School (OUBS). OUBS, established in 1985, is a 'virtual' university that specializes in offerin ...

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