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Case Study
1.
Omega the Crowning Point
Juan Daniel Sever and Fernando de la Rica, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by McCann Direct and Promotions Spain for Opel Espana, SA. The Opel Omega is the top of the range of Opel passenger cars. The current economic situation in Spain w ...

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