Subject Index
 

The case starts in 2001, and the OLGC’s sports lottery franchise has hit $165.9 MM, its lowest yearly total since Pro•Line’s launch in 1992. Advertising has to turn this around—by delivering an immedi ...

Campaign (2000-1) to introduce Cash for Life, a new form of lottery where winnings would be paid as a weekly income. TV, supported by print, transit and POS. Result: over 15 months, became most succes ...