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Award-winning case study
1.
'Oddbins' - It's Come a Long Way
Gary Duckworth, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
Branding an alcohol retailer, 1987. Research indicated direction for the campaign, showing 2 types of customer, casual enthusiasts and committed experts. Quality colour magazines and supplements were ...

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Subjects
O2

OAG

Oasys Mobile

ÖBB Austria Railways

OBIMD International

Observatory Hotel

Observer

Ocean Spray Cranberries, Inc.

Oddbins

Office Depot

Office Depot, Inc.

Office of National Drug Control Policy

OfficeMax, Inc.

Oftel

Ogilvy & Mather Direct

Ohio Special Olympics

Okobank

Old Navy, Inc.

Oldsmobile

Olivetti

Olympus

Omo

OMV (Austria)

ONCE

One2One

Ontario Lottery & Gaming Corp

Ontario Lottery and Gaming Corporation

Ontario Ministry of Health & Long-Term Care

Opel Espana, SA

Open Doors

Open University Bus. School

OPSM

Optus Communications

Oracle

Oracle & Digital Equip Corp

Oral-B Laboratories

Orange

Orange Babies

Orbitz

Oregon Humane Society

Oregon's Mt Hood Territory

Orient-Express.com

Ortho Dermatological

Ortho McNeil Pharmaceutical

Osram A/S (Denmark)

Otis Elevator

OTMI (Ireland)

Our Dynamic Earth

Outpost (Amsterdam)

Outpost Sports

Outward Bound USA

Ovation Marketing

Overgate shopping centre, Dundee

Overseas Adventure Travel

Oxfam

Oxfam Canada

Oxford Health Plans

Oxygen Media

P & O Ferries

P&O Cruises

P&O Holidays

Pabst Brewing Company

PACCAR Parts

Pacific Bell

Pacific Cycle, Inc.

Paddy Power

Paignton Zoo

Paine Webber

Palace Sports & Entertainment

Pan Pacific Hotels & Resorts

Panasonic

Pannon GSM

Papelera Tolosana

Paralysed Veterans of America

Parametric Technology

Parcelforce

Parfumerie Douglas (Germany)

Paris 2012

Parmalat (Brazil)

ParticipACTION

Partnership for a Healthy Mississippi

PC World

PE Applied Biosystems

Peace Corps

Pedigree petfoods (Mars)

Pegles

Pellini Caffe SpA

Penaflor SA (Argentina)

Penaflor Vineyards

Pennsylvania Department of Health

Pentland Group

People's Bank

Pepperidge Farm

Pepsi QTG Canada

PepsiAmericas

PepsiCo, Pepsi-Cola

Perdue Farms, Inc.

Performance Data

Perkin-Elmes Coporation

Permanent Portfolio

Pernod-Ricard

Perpetual Funds Management

Perrier

Perrier-Jouët

Perth Water Corporation

Peter Mark

PETsMART

Peugeot

PFG

Pfizer

Pfizer Canada

Pharmacia Corp

Pharmavite LLC

Philadelphia DMA

Philip Murphy-Fine Wines

Philips

Philips Design

Philips Electronics North America Corp.

Phillips Distilling Company

Phillips International Auctions

Phoenix Big Tall

Phones 4u

Phoneworks

Physicians Insurance Co

Piaggio USA, Inc.

Piedmont Federal Savings & Loans

Pifco

Pilkington

Pinkerton Tobacco

Pioneer Hi-Bred International

Pirelli

Pitney Bowes Copier Systems

Piz Buin

Pizza Hut

Planned Parenthood Federation of America

Platinum

Playtex

Plaza Vea

Plessey Comms & Data Syst

PNC Bank

Polaris Industries, Inc.

Polaroid

Police Federation of England

Police service of N Ireland

political organisations, politicians

Polygram

Pontiac

Porsche

Portland General Electric

Portland Trail Blazers

Portsmouth Newspaper Group

Post Denmark

Post Office

Post Shredded Wheat

Postbank (Netherlands)

Postbanken

PostConsult International

Potato Marketing Board

Prada

Prairie Milk

Premier Foods

Presbyterian Hospital

Pretty Polly

Prever S/A Seguros (Braz)

Price Waterhouse

Priceline

Prime Option Services

PrimeCare Health Plan

Principal Insurance Co (HK)

Prison Fellowship Ministries

Procter & Gamble

Prodigy

Progressive Enterprises

Progressive Motorcycle Insurance

Promise Keepers

Prostate Cancer Research Foundation

Prudential (UK)

Prudential Assurance Co

Prudential HealthCare

Prudential Insurance Co.

Prudential Insurance Company of America

PSA Peugeot Citroen

Psion

PTT General Headquarters

PTT Post Mediaservice

Public Broadcasting Service

Public Citizen

Pure Entertainment

Purolator