Subject Index
Page 1 of 2
Main Index Categories
Marketing Intelligence
(16120)
Advertisers
(5817)
M - N
(741)
McDonalds Restaurants
(31)
all
[31]
papers
[6]
cases
[25]
news
[0]
classics
[0]
Sort by:
Date
Most read
Narrow by:
Date
-------------------------------
Last 1 year
Last 2 years
Last 5 years
All years
All sources
-----------------------------------------------
AACC: (1)
AdBrands: (2)
Advertising Federation of Australia: (5)
The Advertiser: (3)
Account Planning Group (UK): (2)
Account Planning Group Australia: (2)
Communication Agencies Association of New Zealand: (4)
Direct marketing Association (US): (3)
New York American Marketing Association: (2)
ESOMAR: (1)
Encyclopedia of Major Marketing Campaigns, Gale: (4)
Institute of Practitioners in Advertising: (2)
Search within results:
Reset search
Print
|
Email
|
Add to My Folder
My preferred format is
HTML
|
Change to
PDF
1.
Company Profile: McDonald's Restaurants (US)
Company Profile in association with Adbrands, July 2008
This Company Profile provides key details and analysis of McDonald's Restaurants, including its latest activities, market position, financial performance, Brands, structure and history, together with ...
Summary
|
Full Text
|
More Like This
Read:
50 times
2.
Company Profile: McDonald's Restaurants (UK)
Company Profile in association with Adbrands, July 2008
This Company Profile provides key details and analysis of McDonald's Restaurants, including its latest activities, market position, financial performance, Brands, structure and history, together with ...
Summary
|
Full Text
|
More Like This
Read:
112 times
3.
McDonald's of Chicagoland and Northwest Indiana: Coffee Customization
New York American Marketing Association, Bronze, Hispanic, EFFIE Awards 2007
As McDonald's launched its new coffee nationally, stores serving the Hispanic population in Chicago knew this was a tough sell locally. Recently Starbucks and Dunkin’ Donuts doubled their outlets, and ...
Summary
|
Full Text
|
More Like This
Read:
89 times
4.
McDonald's of Chicago and Northwest Indiana: 1-888-GoMcWakeup
New York American Marketing Association, Gold, Breakfast Foods/Silver, Fast Food, Casual Dining & Restaurants, EFFIE Awards 2007
1-888-GoMcWakeup is a free, hotel-style wake up call service which allows Chicagoland consumers to be awakened for a delicious breakfast at McDonald's by their favorite local celebrities. Upon calling ...
Summary
|
Full Text
|
More Like This
Read:
37 times
5.
McDonald's Corporation: campaign 55 campaign
Robert Schnakenberg, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.957-970
In 1996, McDonald's, the world's biggest fast food restaurant chain, found itself in a proverbial pickle. A tight labor market, additional costs resulting from minimum wage increases, an ...
Summary
|
Full Text
|
More Like This
Read:
113 times
6.
McDonald's Corporation: We Love To See You Smile campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.957-970
This paper describes how the $500 million (approx £250 million in 2008) ‘Smile’ campaign of 2000 failed to redress the sales slump and promote the store revamps. Although there were high expectations ...
Summary
|
Full Text
|
More Like This
Read:
128 times
7.
McDonald's Corporation: I'M Lovin' It campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.957-970
By 2003, after nearly 50 successful years, McDonald’s Corporation was suffering an identity crisis as consumers put a growing premium on freshness and taste. Revenues were shrinking and to reconnect ...
Summary
|
Full Text
|
More Like This
Read:
220 times
8.
McDonald's Corporation: Did Somebody Say Mcdonald's? campaign
Judson Knight, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.957-970
The world's largest fast-food chain by a sizable margin, McDonald's had experienced many years of unbridled growth, but it had faltered in the mid-1990s. Many blamed errors of judgm ...
Summary
|
Full Text
|
More Like This
Read:
120 times
9.
McDonald's - Feeding the inner child
Todd Sampson, Account Planning Group Australia, Silver, Creative Planning Awards, 2006
When faced with the task of communicating McDonald's improved offering to consumers, the planning process revealed a far greater challenge - to re-engage them with a brand that had become increasingly ...
Summary
|
Full Text
|
More Like This
Read:
8 times
10.
McDonald's - Crew Launch
Communication Agencies Association of New Zealand, Silver, Advertising Effectiveness Awards 2006
While McDonald’s is a brand loved for its food, it was not high on the agenda of people looking for work. This, combined with the fact New Zealand was experiencing the tightest employment market for m ...
Summary
|
Full Text
|
More Like This
Read:
59 times
11.
Trust is a Must
Larry Light, The Advertiser, February 2005, pp.32-38
McDonald’s had lost customers’ trust, and refocused with a multi-dimensional campaign featuring new healthier products, and allowing border-free creative freedom within a defined communications framew ...
Summary
|
Full Text
|
More Like This
Read:
81 times
12.
McDonald's - How McDonald's tackled a super-sized problem
John Harrison, Account Planning Group (UK), Bronze, Creative Planning Awards 2005
This campaign for McDonald's countered the negative publicity arising from the film Super Size Me, in which Morgan Spurlock showed that eating nothing but McDonald's for 30 days made him ill and overw ...
Summary
|
Full Text
|
More Like This
Read:
74 times
13.
McDonald's - a burger worth working for
Communication Agencies Association of New Zealand, Bronze, Advertising Effectiveness Awards 2005
In early 2004, McDonald’s identified a gap in its menu. Its share of the young adult segment was declining because it failed to offer a filling beef burger to rival competitive products. To do so mean ...
Summary
|
Full Text
|
More Like This
Read:
62 times
14.
McDonald's - how advertising helped deliver the marketing success story of 2003 and 2004
Leif Stromnes, Advertising Federation of Australia, Silver, Advertising Effectiveness Awards, 2004
In 2002, McDonald's was in crisis following a decade of declining sales trends. Myths concerning the poor quality of the food abounded and the corporation was held up as the caricature of an obesity-r ...
Summary
|
Full Text
|
More Like This
Read:
129 times
15.
McDonald's - Myth Busting McDonald's Style
Leif Stromnes, Account Planning Group Australia, Finalist, Creative Planning Awards, 2004
This is a story of how planning helped McDonald's talk about a very sensitive and emotional issue, the quality of their food, in a credible and engaging way. In doing so, planning navigated around two ...
Summary
|
Full Text
|
More Like This
Read:
110 times
16.
McDonald's - Eat smart be active
Communication Agencies Association of New Zealand, Gold, Advertising Effectiveness Awards, 2004
It was a case of think local and go global for McDonald’s “Eat Smart, Be Active” programme. This initiative was developed by DDB New Zealand to address specific issues for McDonald’s in the New Zealan ...
Summary
|
Full Text
|
More Like This
Read:
122 times
17.
Adcom local market TV ratings
Bill Livek and Linda Baniel, ESOMAR, TV Audience Measurement, LA, June 2003
Since entering the local market ratings arena in 1996 there has been considerable interest in ADcom’s set meter panel (with viewers modeled) as an alternative to the current people meter panels).1) AD ...
Summary
|
Full Text
|
More Like This
Read:
2 times
18.
McDonalds - McText
Communication Agencies Association of New Zealand, Bronze, Advertising Effectiveness Awards, 2003
The McText promotion is New Zealand’s most successful multi network text marketing campaign, with 25% of the all mobile phone users in New Zealand participating: up to 50,000 entries each day. One in ...
Summary
|
Full Text
|
More Like This
Read:
70 times
19.
Why Happy Meals advertising makes McDonalds smile
Matilda Johnson and Mike Daniels, Advertising Federation of Australia, Advertising Effectiveness Awards, 2000, pp.1-14
Defensive campaign 1998-2000 for McDonalds Happy Meals, aimed at retaining market leadership and profitability. A continuous promotional programme with changing content every 4-6 weeks, using 12 TV 30 ...
Summary
|
Full Text
|
More Like This
Read:
110 times
20.
McDonalds - giving 110%
Nick Johnston-Jones, Account Planning Group (UK), Creative Planning Awards, 1999
Campaign in 1998 by Leo Burnett for McDonalds' sponsorship of the 1998 World Cup. TV commercials (2) featuring Alan Shearer as someone who uses McDonalds. Ran during the build-up period to the Cup, ac ...
Summary
|
Full Text
|
More Like This
Read:
33 times
21.
McDonald's Mega Mac
AACC, French Effies, 1999
McDonald's relaunched their Mega Mac campaign following the 1998 World Cup and featured Fabien Barthez, a member of the winning French team. They used TV, poster and point of sale advertising and show ...
Summary
|
Full Text
|
More Like This
Read:
21 times
22.
McDonalds - Making an American icon part of the fabric of British society
David Kisilevsky, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1998
This 1998 paper shows how advertising helped McDonald's to become part of the fabric of British society. The company has driven market growth, overcome short-term obstacles and increased its own brand ...
Summary
|
Full Text
|
More Like This
Read:
45 times
23.
Brand Champions of Tomorrow: Did Somebody Say Branding?
Stephanie M. Baca, The Advertiser, Oct 1998
The author, from Northwestern University USA, postulates that McDonald's loss of market share is due to the company failing to realise that though it owns the logo, its consumers own the meaning behin ...
Summary
|
Full Text
|
More Like This
Read:
21 times
24.
Long Term Event Sponsorship
John Lewicki, The Advertiser, Aug 1998
As sponsors of the Olympics, NBA and NFL in the USA, McDonalds has a wealth of experience in event marketing. This article describes their long term involvement with the NBA.
Summary
|
Full Text
|
More Like This
Read:
49 times
25.
McBreakfast
Tony Hale, Advertising Federation of Australia, Advertising Effectiveness Awards, 1998
Objectives To persuade new customers to visit McDonald's for breakfast to counter a decline in the growth of comparative sales (same store growth). The direct objective was to increase McDonald's prop ...
Summary
|
Full Text
|
More Like This
Read:
25 times
26.
Do You Want Air Miles With That?
Brad Gamble and Nia Griffiths, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by 360 (Degrees) Database Marketing for McDonald's Restaurants of Canada. McDonald's was testing the concept Air Miles travel miles, a loyalty program in the Manit ...
Summary
|
Full Text
|
More Like This
Read:
1 times
27.
The More Bags You Pack, the Faster You Travel
Brad Gamble and Nia Griffiths, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by 360 (Degrees) Database Marketing for McDonald's Restaurants of Canada. McDonald's was testing the concept Air Miles travel miles, a loyalty program in the Manit ...
Summary
|
Full Text
|
More Like This
Read:
1 times
28.
McDonald's: 21 years of acting like a retailer and thinking like a brand
David Kisilevsky and Rick Houghton-Larsen, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1996
Reviews the key role played by advertising at each critical stage in the development of McDonald's 21-year old UK business. Careful brand stewardship and consistent commitment to advertising have been ...
Summary
|
Full Text
|
More Like This
Read:
52 times
29.
Breakfast at McDonald's 1986-1996 campaign
Magda Simor, Advertising Federation of Australia, Advertising Effectiveness Awards, 1996
The launch advertising had to position McDonald's as a main stream option for breakfast and not just a niche offering, to make the investment worthwhile. Furthermore it had to achieve this without th ...
Summary
|
Full Text
|
More Like This
Read:
33 times
30.
McMoms 'Halloween'
Debbie Hennig and Don Demski, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA Silver ECHO award winning campaign was created by Leo Burnett for McDonald's Corporation. A dimensional direct mail package was developed in order to promote a best customer program call ...
Summary
|
Full Text
|
More Like This
Read:
0 times
1
2
Page:
Next >
Shows all papers, cases, news and classics matching your search
Shows all papers matching your search
Shows all case studies matching your search
Shows all WARC News stories matching your search
Shows all classic papers matching your search – these are key, timeless reads
WARC Publications
|
WARC Conferences
|
About Us
|
Links
|
Contact Us
|
Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC
Login
|
Subscribe
|
Free Trial
Home
Site Map
News
My WARC
My Folder (
empty
)
Subjects
M&G
M&G Investments
M&T Bank
MA Hanna Co
Mace Ireland
Mack Trucks
Maclaren
Macpherson Paints
Mac's Convenience Stores
Macy's Dept Stores
Madame Tussaud's
Magna Science Adventure Centre
Magnet Ltd
Mail Boxes etc
Malden Mills Industries, Inc.
Malibu
MAN Roland
Manchester City football club
Manchester IMAX
Manitoba Telecom Services
Mapfre
MapInfo Corp
Mar del Plata Aquarium
March of Dimes Birth F'dtion
Marianist Missions
Marie Curie Cancer Care
Marketing Resources of NY
MarketPlace Information Corp
Marks & Spencer
Marlow Foods
Marquette Banks
Marriott Hotels
Mars Inc
Marshall Cavendish
Marston Thompson & Evershed
Martin Currie (Scotland)
Mary Kay Inc
Maryland State Lottery Agency
Massachusetts Electric
Massachusetts Highway Dept
Mastercard Int
Masterfoods
Masterfoods Veghel BV
Mathworks
Mattel
Matthew Gloag & Son
Maxpax International
Maxworth Country India
Maxworth Homes (India)
Maxxium
Maybelline
Mayfield Dairy Farms
Mayne /Associates
Mayo Clinic
Maytag
Mazda
MBNA America Bank
McArthur Center
McCain Foods
McCann Ericson Athens
McDonalds Restaurants
MCI Telecommunications
McIlhenny Company
McLelland
McNeil Consumer Healthcare
McVitie's
Mead Johnson Nutritionals
Meat & Livestock Australia
Meat and Livestock Comm
Meat Promotions Executive
MECC
Mecca
Med Students Supporting Life
Medicos Del Mundo (Spain)
MediMedia
Meharry Medical College
Mei
Mellon Bank
Mentadent/Chesebrough Ponds
Mentor Automotive Inc.
Mercedes Benz
Mercedes Wiesenthal & Co
Merchants Group
Merck & Company
Mercury
Merial
Merlin Entertainments
Merlin Fernreisen (Austria)
Merrill Lynch
Messres Cassell & Co
Metaxa Distilleries, Greece
Metodo Engenharia
Metro AG Group
Metro Cable Marketing Co-op
Metro Cammell Weyman
Metro Finanz & Service (Germ)
Metro Toronto Works Dept
Metro Toronto Zoo
Metropolitan Life Insurance Co., MetLife Inc.
Metropolitan Police
Metway Bank (Australia)
MFI
MG Rover Group
MGM
Michelin
Microcell
Micrografx
Microlite, Brazil
Microsoft
Microsun Technologies
Midas, Inc.
Midland Bank
Miele
Mike's Hard Lemonade Company
Mil Marketing (NSW)
Milk Processor Education Program
Milk Producers of Quebec
Miller Brewing Company
Miller for Mayor Campaign
Miller Homes
Mini Canada
Ministry of Defence/TA
Ministry of Health (NZ)
Ministry of Heatlth (Canada)
Ministry of Justice
Ministry of Sound
Minnesota Education Corp
Minnesota Partnership for Action against Tobacco (MPAAT)
Minnesota Twins
Mint Museum of Art
Minute Maid Company
Miracle-Ear
Mirror Group Newspapers
Missouri Historical Soc
Mitchells & Butler
Mitsubishi
Mitsubishi Motors
Mitsubishi Toyko Financial Group
mmO2
Mobil Oil
Mobilix
MobiMak
Modesto Bee Real Estate Wk
Moët & Chandon
Moet Hennessy
Molson Breweries
Mondadori
Monsanto
Monster.ca
Monster.com
Montana Meth Project
Moores Clothing for Men
Morgan Stanley
Morrison Bowmore
Morrisons
Mortgage Corp
mortierbrigade
Mother Against Drunk Driving (MADD)
Motive Ltd
Motorola
Mountain Dew
MoveOn.org
Movieco Australia
MTV Networks Company
Mullen Advertising
Muller
MultiLink
Multiple Sclerosis Soc
Museum of Contemporary Art, Los Angeles (MOCA)
Museum of Modern Art (NY)
Mutual Group
Myer Direct (Australia)
Mystic Color Lab
Nabisco
NALGO
Nambarrie tea
Napster
NASDAQ
Nashville Convention Bureau
Nassau Paradise Island
Nat Bank
Nat Bank of Commerce
Nat Canine Defence League
Nat Community Tree F'dtn
Nat Education Assoc
Nat Football League
Nat Freight Consortium
Nat Geographic Soc
Nat Health Service
Nat Jewish Cent for Immunology & Respiratory Medicine
Nat Multiple Sclerosis Soc
Nat Museum of US Indian
Nat Museum of Women in Arts
Nat Railway Museum
Nat Savings
Nat School Boards Association
National Association for Stock Car Auto Racing (NASCAR)
National Autistic Society
National Car Rental
National Express
National Railroad Passenger Corporation (Amtrak)
National Safety Council, Republic of Ireland
National Trust
Nations Bank
Nationwide Auto Insurance
Nationwide Building Soc
Natwest Bank
Nautilus International
Navy Recruiting Command
NBC Universal
NCR Corp
NEBS
NEC
Negro League Baseball Museum
Neilson-Cadbury
Neiman Marcus Direct
Nestlé
Nestle Purina Petcare
Nestlé Rowntree
Nestle Waters
Net cable TV