Subject Index
 

Marriott Hotels Corporation debuted a major television advertising campaign for its Courtyard by Marriott chain of hotels in May 1997. The five spots that made up the campaign showed hapless people ma ...

This 1998 DMA ECHO entry was created by Targetbase Marketing for Marriott Hotels, Resorts & Suites. The objective of this direct mail campaign was to engage heavy business transients who did not alloc ...

This 1997 DMA ECHO entry was created by M&V Munchen for Marriott Vacation Club. An offshoot of the worldwide leading Marriott Hotel Group, the Marriott Vacation Club offers five star time sharing. In ...

This DMA ECHO entry was created by Earle Palmer Brown Companies for Marriott Senior Living Services. In Stamford, CT, Marriott was preparing to build a condominium-style senior residence, called Edgeh ...

This 1996 DMA ECHO entry was created by Direct Impact for Marriott Hotel Corporation. Direct mail was used to promote frequent traveler membership in courtyard club hotels. Renewal rates were dropping ...

This 1996 DMA ECHO entry was created by Ayer Direct for Marriott International. The Marriott Preferred Member Program is a corporate umbrella loyalty marketing program that crosses over all four Marri ...

Describes campaign development for Marriott hotels in Europe, with a client brief that asked for the building of consumer recognition of the Marriott brand as a major player in the quality business ho ...