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Case Study
1.
Marriott International: Never Underestimate The Importance Of A Good Night's Rest campaign
Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.927-930
Marriott Hotels Corporation debuted a major television advertising campaign for its Courtyard by Marriott chain of hotels in May 1997. The five spots that made up the campaign showed hapless people ma ...

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Case Study
2.
Marriott Hotels - Business Transient Opportunity Program
Debbie Rudolph, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Targetbase Marketing for Marriott Hotels, Resorts & Suites. The objective of this direct mail campaign was to engage heavy business transients who did not alloc ...

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Case Study
3.
Winning Interested Persons, Step by Step
Donald Howell and Herbert Schneider, Direct Marketing Association - US, ECHO Awards, 1997, (full text not available on WARC.com)
This 1997 DMA ECHO entry was created by M&V Munchen for Marriott Vacation Club. An offshoot of the worldwide leading Marriott Hotel Group, the Marriott Vacation Club offers five star time sharing. In ...

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Case Study
4.
'Your Next Home'
Kelly Smith and Douglas Schantz, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Earle Palmer Brown Companies for Marriott Senior Living Services. In Stamford, CT, Marriott was preparing to build a condominium-style senior residence, called Edgeh ...

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Case Study
5.
Courtyard Club Member Renewal Program
Richard Stone and Kristin Swick, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Direct Impact for Marriott Hotel Corporation. Direct mail was used to promote frequent traveler membership in courtyard club hotels. Renewal rates were dropping ...

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Case Study
6.
Marriott Preferred Member Program
Ronnie Cohen and Keith Blizzard, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ayer Direct for Marriott International. The Marriott Preferred Member Program is a corporate umbrella loyalty marketing program that crosses over all four Marri ...

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Case Study
7.
Marriott Hotels: 'Empowering the creative team'
Gavin Galloway, Account Planning Group - (UK), Creative Planning Awards, 1993
Describes campaign development for Marriott hotels in Europe, with a client brief that asked for the building of consumer recognition of the Marriott brand as a major player in the quality business ho ...

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