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Case Study
1.
Save the Universe...Again
Spencer Putney and Maureen Dyvig, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Bank Direct, Welsh + Danielson for Marquette Banks. The objective of this direct mail effort was to generate leads for PC Banking services through Marquette Ban ...

Summary | Full Text | More Like This
Case Study
2.
'Score a Great Rate'
Margaret Sarazin Murphy and Maureen Dyvig, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Bank Direct, Welsh + Danielson for Marquette Banks. The objective of this direct mail effort was to generate home equity loan or line requests for Marquette Ban ...

Summary | Full Text | More Like This


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