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Profile
1.
Company Profile: Marks & Spencer (UK)
Company Profile in association with Adbrands, July 2009
This Company Profile provides key details and analysis of Marks & Spencer, including its latest activities, market position, financial performance, Brands, structure and history, together with onw ...

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Award-winning case study
2.
Marks & Spencer - This is not just advertising, this is Your M&S advertising: how confident communications helped restore public confidence in M&S
Megan Thompson, Jonathon Neal, Sarah Threadgould and Sandra Lema Trillo, Institute of Practitioners in Advertising, Grand Prix & Gold, IPA Effectiveness Awards, 2006
In April 2004, consecutive sales declines and continual negative PR had led to a total loss of confidence in the M&S brand. Two years later City expectations were smashed by Q4 sales growth of 9.1 ...

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User rating:
Award-winning case study
3.
Marks & Spencer Lingerie - Nice knickers don't sell themselves: how advertising made the difference for Marks & Spencer lingerie
Nick Walker and Alice Huntley, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2004
This case study supports an important truth about retail: good product doesn’t sell itself. Advertising has an important role in shaping perceptions. The story starts in late 2002 when, while the rest ...

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Case Study
4.
M&S Financial Services January Solus Mailing (Wallet)
Neil Gardner and Mina Lad, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by WWAV Rapp Collins for Marks & Spencer Financial Services (England). The objective of this direct mail campaign was to encourage as many customers as possible to ...

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Case Study
5.
Marks & Spencer's Sales Success - An Undercover Story
Virginia Creer, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994
1994 campaign for Marks & Spencer new collection of men's underwear. Small budget in `style leader' monthly magazines produced immediate uplift in volume. Extra turnover judged due to advertising made ...

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