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Case Study
1.
MarketPlace Customer Acquisition Campaign
Jennifer Sprague and Liz Duffy, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Foote, Cone & Belding Direct for MarketPlace Information Systems. A multi-media campaign was launched to promote a CD-ROM product called D&B Marketplace, which gave ...

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Case Study
2.
D&B MarketPlace Desktop Marketing Software - Customer Acquisition Campaign
Stacey Kellett and Geoff Judge, Direct Marketing Association - US, ECHO Awards, 1996
This DMA ECHO entry was created by FCB Direct for MarketPlace Information Corporation. MarketPlace delivers a comprehensive software package that covers everything from targeting strategy to direct ma ...

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