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> Marie Curie Cancer Care (3)
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Case Study
1.
Establishing a competitive positioning for Marie Curie Cancer Care by developing a unique language
Account Planning Group - (UK), Creative Planning Awards, 1997
In late 1996 the other three leading cancer charities had seen growth in spontaneous awareness, but Marie Curie Cancer, established in 1948, had the lowest profile and least awareness of its services. ...

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Case Study
2.
Marie Curie Spring Appeal
Jim Brackin and Ken Walker, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Amherst Direct Marketing for Marie Curie Cancer Care. Marie Curie Cancer Care, located in the UK, provides nursing care for terminally ill patients.

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Case Study
3.
Spring Appeal
Ken Walker and Jim Brackin, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Amherst Direct Marketing for Marie Curie Cancer Care, both located in England. Direct mail was sent to the charity's database in order to raise funds, to public ...

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