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Award-winning case study
1.
Manitoba Telecom Services
Canadian Congress of Advertising, Canadian Advertising Success Stories, 2003
This is the story about a bison named Morty and his friends. After becoming an advertising and business phenomenon in 1999 and 2000, they have sustained that success, helping MTS deliver significant b ...

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Award-winning case study
2.
MTS Communications
Canadian Congress of Advertising, Canadian Advertising Success Stories, 2001, pp.1-5
1999-2000 TV campaign for Manitoba Telecom Services (MTS). Objectives: to drive usage and build brand equity against heavy competition at a time of much change in the market. Involved integration of s ...

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