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Award-winning case study
1.
Manchester IMAX - Maximum impact on Manchester
Nicole ten Thij, Christine Flanagan, Karen Wilkins and Rebecca Ashley, Institute of Practitioners in Advertising, Bronze Winner, IPA Area Effectiveness Awards, 2003
This paper tells the story of how an integrated communications campaign turned around the fortune of what was a failing IMAX theatre into one that is forecast to beat its business objectives a year ea ...

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