Subject Index
 

This Company Profile provides key details and analysis of MCI, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to rel ...

Before the 1980s the telecommunications giant American Telephone & Telegraph Corp. (AT&T) dominated the collect-call market by simply owning the majority of America's pay phones. ...

To promote its 10-10-220 "dial-around" plan in television and print ads, MCI WorldCom Inc. enlisted comedian and former Saturday Night Live cast member Dennis Miller. The sneering funnym ...

This 1998 DMA ECHO entry was created by Rapp Collins Worldwide, Chicago for MCI Telecommunications. For this campaign, MCI teamed with United Airlines to offer a compelling reason why consumers should ...

This 1998 DMA ECHO entry was created by King & Morel for MCI Telecommunications. The objective of this direct mail campaign was to build brand awareness and generate leads for MCI's basic local teleph ...

This 1997 DMA ECHO entry was created by Hanlon Dorsey for MCI. The objective of this interactive media campaign was to provide MCI customers with an application based, brand building tool that support ...

This DMA ECHO entry was created by Rapp Collins Worldwide, Dallas for MCI. Industry deregulation and heavy telecommunications competition make it difficult for MCI to retain and cross-sell existing cu ...

This 1996 DMA ECHO entry was created by Rapp Collins for MCI. MCI offered a five-digit access code that enabled users to make toll calls on the MCI network, thereby saving money by receiving MCI rates ...

This 1996 DMA ECHO entry was created by Rapp Collins Worldwide for MCI. Direct mail was used to promote MCI long distance service to a list of Continental Airline OnePass Frequent flyers who were not ...