Warc index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (17887)
> Advertisers (6359)
> M - N (808)
> M&G (1)
-----------------------------------------
all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Case Study
1.
M&G - How advertising paid when it told the whole truth
Jon Tipple and Jonathan Plowden Roberts, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
In 2001, investment company M&G perceived a declining brand image and poor fund performance. Aiming to reverse both, M&G launched an untraditional campaign focusing on an informative, honest and trust ...

Summary | Headline Findings | Full Text | More Like This


1          Page:Previous



















































































































































































































































































































































































































































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects
M&G

M&G Investments

M&T Bank

MA Hanna Co

Mace Ireland

Mack Trucks

Maclaren

Macpherson Paints

Mac's Convenience Stores

Macy's Dept Stores

Madame Tussaud's

Magna Science Adventure Centre

Magnet Ltd

Mail Boxes etc

Make Poverty History

Malden Mills Industries, Inc.

Malibu

MAN Roland

Manchester City football club

Manchester IMAX

Manchester versus Cancer Alliance

Manitoba Telecom Services

Mapfre

MapInfo Corp

Mar del Plata Aquarium

March of Dimes Birth F'dtion

Marianist Missions

Marie Curie Cancer Care

Marketing Resources of NY

MarketPlace Information Corp

Marks & Spencer

Marlow Foods

Marquette Banks

Marriott Hotels

Mars Canada Inc

Mars Inc

Marshall Cavendish

Marston Thompson & Evershed

Martin Currie (Scotland)

Mary Kay Inc

Maryland State Lottery Agency

Massachusetts Electric

Massachusetts Highway Dept

Mastercard Int

Masterfoods

Masterfoods Veghel BV

Mathworks

Mattel

Matthew Gloag & Son

Maximuscle

Maxpax International

Maxworth Country India

Maxworth Homes (India)

Maxxium

Maybelline

Mayfield Dairy Farms

Mayne /Associates

Mayo Clinic

Maytag

Mazda

MBNA America Bank

McArthur Center

McCain Foods

McCann Ericson Athens

McDonald's Nederland B.V.

McDonalds Restaurants

MCI Telecommunications

McIlhenny Company

McLelland

McNeil Consumer Healthcare

McNeil Nutritionals Ltd

McVitie's

Mead Johnson Nutritionals

Meat & Livestock Australia

Meat and Livestock Comm

Meat Promotions Executive

MECC

Mecca

Med Students Supporting Life

Medicos Del Mundo (Spain)

MediMedia

Meharry Medical College

Mei

Mellon Bank

Mentadent/Chesebrough Ponds

Mentor Automotive Inc.

Mercedes Benz

Mercedes Wiesenthal & Co

Merchants Group

Merck & Company

Mercury

Merial

Merlin Entertainments

Merlin Fernreisen (Austria)

Merrill Lynch

Messres Cassell & Co

Metaxa Distilleries, Greece

Metodo Engenharia

Metro AG Group

Metro Cable Marketing Co-op

Metro Cammell Weyman

Metro Finanz & Service (Germ)

Metro Toronto Works Dept

Metro Toronto Zoo

Metro, St. Louis

Metropolitan Life Insurance Co., MetLife Inc.

Metropolitan Police

Metway Bank (Australia)

MFI

MG Rover Group

MGM

Michelin

Microcell

Micrografx

Microlite, Brazil

Microsoft

Microsun Technologies

Midas, Inc.

Midland Bank

Miele

Mike's Hard Lemonade Company

Mil Marketing (NSW)

Milk Processor Education Program

Milk Producers of Quebec

Miller Brewing Company

Miller for Mayor Campaign

Miller Homes

Mini Canada

Mini Cooper

Ministry of Defence/TA

Ministry of Health (NZ)

Ministry of Heatlth (Canada)

Ministry of Justice

Ministry of Sound

Minnesota Education Corp

Minnesota Partnership for Action against Tobacco (MPAAT)

Minnesota Twins

Minnesota Wild

Mint Museum of Art

Minute Maid Company

Miracle-Ear

Mirror Group Newspapers

Missouri Historical Soc

Mitchells & Butler

Mitsubishi

Mitsubishi Motors

Mitsubishi Toyko Financial Group

mmO2

Mobil Oil

Mobile School

Mobilix

MobiMak

Modesto Bee Real Estate Wk

Moët & Chandon

Moet Hennessy

Molson Breweries

Mondadori

Monsanto

Monster.ca

Monster.com

Montana Meth Project

Moores Clothing for Men

Morgan Stanley

Morrison Bowmore

Morrisons

Mortgage Corp

mortierbrigade

Mother Against Drunk Driving (MADD)

Motive Ltd

Motorola

Mountain Dew

MoveOn.org

Movieco Australia

Mrs. O

msnbc.com

MTV Networks Company

MTV Networks International

Mudo

Mullen Advertising

Muller

MultiLink

Multiple Sclerosis Soc

Museum of Contemporary Art, Los Angeles (MOCA)

Museum of Modern Art (NY)

Mutual Group

Myer Direct (Australia)

Mystic Color Lab

Nabisco

NALGO

Nambarrie tea

Napster

NASDAQ

Nashville Convention Bureau

Nassau Paradise Island

Nat Bank

Nat Bank of Commerce

Nat Canine Defence League

Nat Community Tree F'dtn

Nat Education Assoc

Nat Football League

Nat Freight Consortium

Nat Geographic Soc

Nat Health Service

Nat Jewish Cent for Immunology & Respiratory Medicine

Nat Multiple Sclerosis Soc

Nat Museum of US Indian

Nat Museum of Women in Arts

Nat Railway Museum

Nat Savings

Nat School Boards Association

National Association for Stock Car Auto Racing (NASCAR)

National Autistic Society

National Basketball Association

National Car Rental

National Express

National Railroad Passenger Corporation (Amtrak)

National Safety Council, Republic of Ireland

National Trust

Nations Bank

Nationwide Auto Insurance

Nationwide Building Soc

Natwest Bank

Nautilus International

Navy Recruiting Command

NBC Universal

NCR Corp

NEBS

NEC

Negro League Baseball Museum

Neilson-Cadbury

Neiman Marcus Direct

Nestlé

Nestle Nespresso S.A.

Nestle Purina Petcare

Nestlé Rowntree

Nestle Waters

Net cable TV

NetCom GSM (Norway)

Netflix.com

Netherlands Foreign Inv Agency

Neutrogena

New Balance Athletic Shoe Inc.

New Covent Garden Soup Co

New England Business Service

New England Development

New England DMA

New England Sports Network

New Holland North America

New Man Clothes

New Mexico Department of Health

New Millennium Experience Co

New Musical Express

New Orleans Recovery School District

New South Wales Government

New York Blood Center

New York State Lottery

New York Times

New Zealand Air Force

New Zealand Army

New Zealand Dairy Foods

New Zealand Netherlands Foundation

New Zealand Post

Newcastle Gateshead Initiative

Newell Rubbermaid

Newhall Publications

Newpro

News Corporation

News International Newspapers

News Ltd (Australia)

Newsweek

Next

Next Generation Gym

Nextel Communications

NHS

Nichols

Nickelodeon International

Nicklaus Golf Equipment

Nike

Nike Bauer Hockey , Inc.

Nikon

Nikon Corporation

Nintendo

Nissan

Nissan Motor Co

Nissan North America

Nivea

Nivea (Belgium)

NM Direct

Nokia

Nomadic Display

Nordea Bank

Nordic Track

Nordstrom, Inc.

Norelco Consumer Products Company

Normark Corporation

Norsk Data

Nortel Networks

NorteShopping (Portugal)

North American Coffee Partnership

North Carolina Division of Tourism, Film and Sports Development

North Downs Dairy

North Eastern Gas

North West Water

Northern Ireland Court Service

Northern Ireland Executive

Northern Ireland Fire and Rescue Service

Northern Ireland Fire Authority

Northern Ireland Office Community Safety Unit

Northern Ireland Public Transport

Northern Ireland Social Care Council

Northern Ireland Tourist Board

Northern Rock

Northern Territory Tourist Board

Northwest Airlines

Northwest Passages

Norway Post

Norwegian Railway Company

Norwegian Recycling

Norwegian Royal Mail

Norwegian Save the Children

Norwich Union

Not credited

Novartis

Novell

Novib (Netherlands)

nrc.next

NRMA

NSPCC

NSW Police Service

NSW Rugby League

NTT Group

Nutriben (Spain)

Nuveen

Nynex

NYNEX CableComms

Nynex Yellow Pages

NZ Beef & Lamb Mktg Bureau

NZ Land Transport Safety Auth

NZ Lotteries

NZ Meat Producers Board

NZ Tourism Office

nzgirl

NZI (New Zealand Insurance)