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Case Study
1.
LeapFrog Enterprises, Inc.: Learn Something New Every Day! campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.879-882
Frustrated by the lack of educational toys, in 1995 Mike Wood, a California attorney, rewired a talking greeting card to help his son differentiate between phonetic sounds. Soon afterward Wood founded ...

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Paper
2.
LeapFrog: learn something new every day
David Lipson, Admap, February 2005, Issue 458, pp.34-36
David Lipson, president of Ackerman McQueen in Dallas, Texas, traces the story of LeapFrog, an electronic learning product introduced in 1997, which by 2003 had sales of over $300 million and won a ha ...

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