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Case Study
1.
Le Creuset: A Recipe for Success
Alexandra McKie and Paul Hammersley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992
Although present in 75% of French households, Le Creuset (French ironwork cookware) was a well kept secret in the UK, enjoying almost cult status. New company ownership in 1989 resulted in the need fo ...

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K & G Fashion Stores

K Shoes

Kaiser Permanente

Kal Kan

Kale Group, Kaleseramik

Kao Corporation

Kapi'olani Health

Kartonggjenvinning AS (N'way)

Katies Fashion

Kays

Keane, Inc.

Keep a Child Alive (KCA)

Kellogg Company

Kelso Racecourse

Kendall-Jackson

Kent & Spiegel Direct

Kent County Council

Kentucky Fried Chicken

Kerdos Financial Newspaper

Kerry Foods

Key Leasing Ltd

Key Private Bank

KeyCorp

Keystone Resort & Conference Center

KFC

Kia Car Company

Kilroy Travel

Kimberley-Clark

Kingfisher

Kirin Holdings Co

Kiss 100 FM

Kiwi Bank

KLM Royal Dutch Airlines

Kmart

Knight Ridder

Koç

Kodak

Konami Corp - Toys and Games

Koodo Mobile

KOOL 105 FM (Denver)

KP Foods

KPN Business Market

KPN Hi

Kraft

Kraft Canada

Kraft Foods

Kraft Freia Marabou (Denmark)

Kraft General Foods

Kraft Jacobs Suchard

KRMA TV

Kroger

Kruger Products

KTRS

Kuoni Travel Holding

Kutxa Savings Bank (Spain)

Kwik-Fit

L&K: Rexona

L. J. Hooker

La Caixa Bank (Spain)

La francaise des jeux

La Vosgienne

Labatt

Laboratoires Stafford Miller

Labour Party, The

Lactalis Groupe

Lada

Ladbroke Casinos

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Lakeside Shopping Centre

Lanarkshire Health Board

Lancashire County Council

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Lancer Label

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Landmark Express Insurance

Lane Bryant

Laradon Denver

Las Vegas Convention & Visitors Authority (LVCVA)

LaSalle Bank

Lavazza SpA

Lavo Inc.

La-Z-Boy

Le Creuset

Le Lait - Fédération de producteurs de lait du Québec

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League of Women Voters of Minneapolis

LeapFrog, LeapPad

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Learndirect

Lee Company

Lee Dungarees

Leeds Permanent Building Soc

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Lego

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Les Producteurs Laitiers du Canada - Quebec

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LetsBuyIt.com

Lever

Lever & Kitchen

Lever Brothers

Lever Brothers (Thailand) Ltd

Lever Faberge

Lever Roxana

Levi-Strauss & Company

Lexus Canada Inc

LG Electronics MobileComm USA Inc.

LG Group

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Lifta GmbH

Lightscape Technologies

Lilly

Lilypons Water Gardens

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Lion Corporation

Lion Nathan

Lipton

Little Caesar Enterprises, Inc.

Littlewood's Leisure

Liverpool Victoria Friendly Soc

Lloyds Banking Group

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Logitech International SA

London Business School

London Docklands Dev Corp

London Gatwick Airport

London Philharmonic

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Lucas Aerospace

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Lycos, Inc

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