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Paper
1.
Kroger Co (Retail)
Euromonitor Profiles, July 2009
This Company Profile from Euromonitor provides key details and analysis of Kroger Co. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

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Case Study
2.
Kroger Baby Club
Randy Waters and Gary Halperin, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Grizzard Advertising for Kroger. The objectives of this direct mail campaign were as follows: 1) to increase sales of baby products in Kroger's 149 Atlanta-mark ...

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