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This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp. Included is a strategic evaluation with key company facts, competitive positioning against comparative b

Pull-Ups were losing household penetration due to the financial crisis and the accompanying anxiety. To combat this, they looked to create a light-hearted ritual to take the stress out of potty-traini ...

Kimberly-Clark wanted to increase usage of Viva paper towels, moving the brand beyond being a product simply for mopping up spills, to one that could help with active cleaning. Research revealed it wo

Kleenex was an 80-year-old brand icon, but was also a brand in decline. The Let It Out campaign sought to reinvigorate the brand by making it relevant, and by forging an emotional connection with cons ...

This is a story about how planning took an 80-year-old FMCG superbrand and re-invigorated it to ensure success for the next 80 years. It's about breaking conventions and how you can build market share ...

The Kimberly-Clark Corporation, in business since the 1870s, had long been servicing the sick with its medical supply brands and consumer paper brands. By the first years of the twenty-first century h ...

Cold and flu can make you feel like hibernating. Staying in and curling up. To help Kleenex® consumers get through the worst of the winter season, they created a unique premium – the Kleenex® Sofa Snu ...

Prior to the campaign Huggies was suffering a declining market share. Following the launch of Huggies Grip Tab nappies into the New Zealand market, the brand achieved and maintained a spectacular gai ...

Describes research to help Kimberley-Clark to develop a revolutionary range of washroom hand towel dispensers. Concept development and the design process are covered: the target market is very conserv ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for Kimberly-Clark (The Netherlands). The objective of this direct mail campaign was to generate as many as possible responses from the e ...

1994 launch in UK of Huggies, Kimberley-Clark's answer to P&G's Pampers in the nappy market. Pampers, the dominant brand, held certain `pioneer advantages' (discussed); a high-spending competitor, the ...

Launch of a new Kleenex product in the toilet tissue sector, 1982-4. Based on a new formulation delivering greater softness plus strength. Commercial checked well for recall and message (Martin Hambli ...