Warc index
 

Previous pageNext pagePage 1 of 1

Main Index Categories
> Marketing Intelligence (17887)
> Advertisers (6359)
> K - L (394)
> KeyCorp (4)
-----------------------------------------
all[4]papers[0]cases[4]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Case Study
1.
Key Cash Management Fall Prospecting Program
Alexis Dankovich and Tanya Villarreal, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by DMDA, Inc. for KeyCorp. The objectives of this direct mail campaign were to generate leads and build awareness for KeyCorp' Cash Management Services, a combinat ...

Summary | Full Text | More Like This
Case Study
2.
PRISM 'Hourglass' Integrated Campaign
Richard Fisher and Michael Medoro, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by J. Walter Thompson Direct for KeyCorp Investment Management and Trust Services. A multi-media approach was used to promote the Prism 401(k) plan from KeyCorp.

Summary | Full Text | More Like This
Case Study
3.
PRISM 'Hourglass' Direct Mail
Richard Fisher and Michael Medoro, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by J. Walter Thompson Direct for KeyCorp Investment Management and Trust Services. Direct mail was used to promote the Prism 401(k) plan from KeyCorp

Summary | Full Text | More Like This
Case Study
4.
KeyCorp/Relationship Manager Sales Support
Joshua Moritz and Robert MacDonald, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by DMTG for KeyCorp. Direct mail and outbound telemarketing were used to promote KeyCorp's commercial banking and financial services.

Summary | Full Text | More Like This


1          Page:Previous





































































































































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects